Black background with the white text 'M&S' in the center.

Corporate Affairs Design Manager

Marks & Spencer

[January 2022 - Present]

Purpose and objectives of the role:

As the Corporate Design Manager within the Corporate Affairs team, I translate M&S's business strategy, corporate purpose, and transformation goals into premium, high-impact visual communications. Sitting at the intersection of corporate reputation and creative execution, I ensure the M&S brand remains consistent, modern, and compelling across all internal and external touchpoints

Main duties and responsibilities:

  • Lead the development and execution of the corporate visual identity, maintaining design systems and ensuring consistency across all internal and external communications. 

  • Establish and enforce brand governance frameworks, developing guidelines, templates and standards adopted across the business. 

  • Define and deliver the visual design strategy, aligning creative outputs with brand positioning and wider business objectives. 

  • Oversee end-to-end production of design, video & animation projects under compressed and fast-moving timelines. 

  • Guide internal and external creative resource (designers, agencies and freelancers), providing direction and maintaining high standards. 

  • Partner with cross-functional teams including marketing, communications, and HR to ensure alignment between visual identity and strategic messaging. 

  • Maintain and optimise a centralised library of brand assets, improving accessibility and consistency across teams. 

  • Introduce innovative design approaches and tools, ensuring the brand remains current and competitive. 

  • Lead quality assurance across design outputs, ensuring compliance with brand standards and accuracy across all materials.

  • Lead the adoption and optimisation of Monday.com across the Corporate Affairs function, improving project visibility, workflow consistency and cross-team collaboration.

Visual Identities

Close-up of bold black text on a beige background reading 'BETTER WITH BEANS'.

Better with Beans

M&S’s summer-long campaign with Bowel Cancer UK to help customers understand the role fibre plays in a healthy diet.

Press Release‍ ‍|| Design Assets

Close-up of a circular banner with text reading "Stay Apart, Together" on a pink background.

Say Pants To The Tax

M&S’s ‘Say Pants to the Tax’ campaign successfully called for the removal of VAT on period pants, making them more affordable for customers.

Campaign Overview‍ ‍|| Design Assets

Plan A for Farming

M&S’s five-year commitment to deliver quality food and a sustainable future.

Campaign Overview‍ ‍|| Design Assets

M&S Masterbrand

(Corporate Branded Content)

Cover page of M&S corporate template featuring a woman in an orange dress, yellow popsicles, and the M&S logo.
Slide from a PowerPoint template titled 'A Guide to Our Corporate PowerPoint Template' showing primary and supporting colors with their hex codes, and instructions for the template's use.
A presentation slide featuring the M&S logo on a green background, with space for a title, subtitle, and presenter information. To the right, three store employees are having a discussion in an M&S store aisle.
A woman with curly hair wearing a yellow floral shirt and watch, smiling, holds a beige fabric item on a hanger at an exhibition or store.
A woman with curly hair and glasses organizing clothing at a store or warehouse.
A young man with short brown hair, wearing a black quilted jacket and a name tag, smiling and talking to a woman in a retail or customer service setting, with other staff members in the background.
A modern building with glass windows and yellow industrial-style structural elements, with a staircase outside and a sign that reads "Waterside House 35 North Wharf."
Cover page with M&S logo on a black box on the left and a photo of five diverse women and children at the beach on the right, with placeholder text for section title and subheading.
Slide with a title and hierarchical bullet points on a light grey background, including a black and white M&S logo on a black square in the top right corner.
A store employee smiling while assisting a customer in selecting clothes. The employee is wearing a headset and is handling clothing on a rack. The store has a modern interior with clothes hanging on racks and a visible sign reading "M&S" in the back
Two women in black uniforms shopping at a store checkout counter, smiling, one holding a container of strawberries.
A store section titled 'Small Image and Bullets' that appears to be about product details or features, with a partial image of a store clerk and customer in the upper right corner.
Template for an agenda, with columns titled 'Time', 'Agenda Point', and 'Name'; contains placeholder text 'Lorem ipsum dolor sit amet' in the rows.
Image of a supermarket produce section with a sign that reads "FRUIT & VEG" in green neon letters. Below the sign, there are multiple shelves stocked with bananas. To the right, there is a refrigerated section with various packaged fruits and vegetab
M&S store with a digital kiosk and a sign that says 'Click & Collect: Pick Up & Returns' on a wooden wall.
Exterior of a modern building with large glass windows and a wood-paneled facade, featuring a prominent M&S sign. The sky is partly cloudy with some trees reflected in the glass.
A catalog page titled "5 Bullets with 2 Images" featuring five placeholder text sections on the left and two images on the right. The top image shows conveyor belts with packaged goods in a warehouse, with a yellow sign that reads "I've been doing th
Page layout of a catalog or presentation slide titled '4 BULLETS WITH DEVICES' showing four grey text boxes with placeholder text and images of mobile devices displaying online shopping websites.
Image of a presentation slide with a table containing checkboxes and placeholder text, alongside a plate of sliced cooked beef steak with sauce and a bowl of green beans.
A presentation slide with six gray boxes containing placeholder text related to financial figures. To the right, a woman stands outdoors next to a pole, wearing a dark jacket and a shiny skirt, with a modern building with red panels in the background
A bridge graph showing financial data with eight categories, with bars depicting positive and negative values in pounds and millions of pounds, accompanied by a photo of a smiling girl sitting with a red bag, wearing a white T-shirt and blue jeans, o
A bar graph titled 'Bar Graph' showing five series with different values across four categories, with values ranging from 1.8 to 5 million pounds, and an M&S logo on a patterned background on the right side.
Three pie charts titled 'Pie Charts' under a section heading. Each chart shows 63% in the center with the text 'Lorem ipsum'. The charts are labeled with blocks of color representing quarters: 1st Qtr (dark green), 2nd Qtr (beige), 3rd Qtr (teal), an
Two tables side by side on a presentation slide, each with column headers for titles and subject titles, containing rows of placeholder text 'xx%' for data percentages, and a total row at the bottom. A small pie chart graphic is in the upper right co
A presentation slide with a title, subheading, bullet points, table, and bar graph. The slide features a young woman smiling in a photo on the right side and the slide content on the left side.
A presentation slide with three sections titled "Table Title" and rows labeled "Subject title," with placeholder text "£xxm" indicating monetary values. To the right, two women are engaged in conversation at a conference or event, with one woman wear
PowerPoint presentation slide with a section title, subheading, a table, and an image of a Marks & Spencer Food store inside a mall.
A woman shopping for fruit at a grocery store, smiling while reaching for avocados on a produce shelf.
Two smartphones displaying social media posts; one announces M&S's return of popular Little Shop with 25 new collectibles, the other congratulates M&S Dundee colleagues on a Pride Award.
Close-up of an investment report page with the headline 'Sustains volume growth with consistent investment in quality, value, and innovation,' and a callout statement for emphasis.
An infographic with a flowchart guiding customers on shopping for clothing confidently, including steps like arriving, entering, shopping, pausing services, rainbow sale, coffee, and payment, with a black M&S logo at the bottom.
Lineup of electronic devices including a smartphone, tablet, laptop, and desktop monitor
A woman at a store checkout counter holding a bouquet of yellow flowers, smiling while talking to a customer. Shelves with products are visible in the background.
A woman shopping in a bookstore or library with a man beside her, both smiling and looking at a bookshelf.
Two men dressed in work clothes sitting outdoors in a garden or orchard, with trees and greenery around them. One man is showing a honeycomb frame to the other.
Quote by Winston Churchill: "Success is not final, failure is not fatal: It is the courage to continue that counts" with the M&S logo in the top right corner.
Quote by Winston Churchill: Success is not final, failure is not fatal: it is the courage to continue that counts, on a dark green background with a black M&S logo in the top right corner.
A motivational quote by Winston Churchill on a beige background, with the text "Success is not final, failure is not fatal: It is the courage to continue that counts," and a black square with "M&S" in white letters in the top right corner.
Graphic with two speech bubbles labeled Q and A, surrounded by circular arrows, with M&S logo in the top right corner.
Green background with a white circular design featuring speech bubbles with 'Q' and 'A' inside, surrounded by arrows, and a black square with white text 'M&S' in the top right corner.
Q and A icons inside speech bubbles with arrows, over a beige background, M&S logo in the top right corner.
A person pouring milk into a latte with heart-shaped foam art in a coffee mug, set on a dark surface, with a white and black M&S branding section on the left side of the image.
A smartphone displaying the slip.do app with a prompt to enter a code, set against a gray background with branding and sample codes on the right side.
Black square logo with the white text "M&S" in the center.

Documents

Modern Slavery Statement
Digest The Data
A window with a poster celebrating 50 years at M&S. The poster features a smiling woman with short dark hair wearing hoop earrings, and contains text about her career and achievements, including her role as a lingerie team manager.
A man with glasses and a beard holding a container of Red Pepper Houmous in a grocery store aisle with shelves of various dips behind him.
Portrait of a woman in a yellow safety vest with 'M&S' logo, standing with arms crossed in a warehouse with shelves.
MBP_EOY_16X9.jpg
MW_MBP_SUMMER_16X9.jpg
TRAYBAKE_MBP_SUMMER_16X9.jpg
MBP_SUMMER_16X9.jpg
MBP_AW_16X9.jpg
MBP_CAB_16X9.jpg
MBP_CHRISTMAS_16X9.jpg
MBP_CMD_16X9.jpg
MBP_DENIM_16X9.jpg
MBP_EASTER_16X9.jpg
MBP_FIG_16X9.jpg
MBP_JAN_HEALTH_16X9.jpg
MBP_MSH_16X9.jpg
MBP_PHO_16X9.jpg
MBP_SPRING_16X9.jpg
MBP_VALENTINES_16X9.jpg
MBP_KIWI_16X9.jpg

*00:16 - 00:59 animated by me.

M&S Food

*00:04 - 00:15, 02:18 - 02:23, 02:30 - 02:28 animated by me

Percy Pig

*Printed prop in use.

Fashion, Home & Beauty

International

M&S X YoungMinds

Bright yellow poster with bold black text that reads "OUR PARTNERSHIP HIGHLIGHTS" and a partial image of a girl with curly hair wearing a denim jacket.
Close-up of a young girl with curly brown hair, freckles, and green eyes, wearing a black and white striped shirt and a denim jacket, against a bright yellow background with text reading 'October 2023' and a partial message about a partnership with a
Image of multiple bread packaging designs from M&S Food, featuring Wholemeal Seed Farmhouse, Soft Golden Wholemeal, Granary, and Oaty varieties, with yellow and other colored backgrounds, some with smiling people in yellow shirts on the right side.
Collage of photos showing people participating in a charity or awareness event. Participants are wearing yellow shirts with a logo and message about supporting young people's mental health. Photos include group photos, individuals riding bikes, and p
A promotional poster featuring children wearing doodle-themed hoodies. The background is bright yellow with blue and black graphic accents. The poster announces a collaboration with Doodle Boy in kidswear, highlighting sold-out hoodies and specific s
Yellow backdrop with black and colorful accents, featuring a black and yellow bench with a yellow and black striped backrest and armrests. The top of the image has the date 'October 2024' and a message about celebrating Halloween by donating 273 budd
Two young girls wearing yellow hoodies with positive messages, smiling and posing together in front of a bright yellow background. The image is part of promotional material for a children's design competition.
Celebratory graphic with yellow background, blue confetti, and a blue height measurement chart on the left. Text indicates that the fundraising goal of £5.5 million was reached by December 2025, with a progress bar showing nearly full completion.
A promotional poster with a bright yellow background featuring the faces of a young woman with long dark hair and a young man with short hair, both smiling slightly. The poster emphasizes a goal for 2026 related to raising funds for YoungMinds servic
Yellow poster with black and white text promoting YoungMinds and a helpline. Contains the logos of M&S and YoungMinds, a message encouraging help, a website URL, and a helpline phone number.
Ipad-Pro-Free-Mockup-AnagramDesign.png
YM_Toast-aliser_TOTAL_2.gif
Hello_Yellow_Research_Infographic_16X9_V3.png

Other

A green background with the text 'M&S RE:SPARK' and a lightning bolt icon.
Text from an infographic about a program called RE:SPARK that aims to accelerate the adoption of renewable electricity, featuring a green and white color scheme.
Text graphic with a dark green background and bright green border. The text reads: 'In partnership with Schneider Electric, the initiative will support our supplier partners switch to renewable electricity and drive progress towards a lower-carbon fu
Digital graphic showing a computer monitor with an outline of a cloud and a line connecting to a rectangle, over a green background with text promoting launching a digital hub to assist suppliers in adopting clean energy technologies.
Illustration of a person with a speech bubble containing a play button and text about hosting regional webinars to help suppliers switch to renewable electricity.
Signpost with directional arrows on a green background, indicating guidance for clean energy solutions.
Graphic with a lightbulb icon containing a small plant, symbolizing renewable energy. Text encouraging renewable power purchases and supporting smaller partners.
Graphic with a logo reading "RE:SPARK" and text about supporting a Plan A ambition to reach net zero by 2040.